about
thewhitebook.com.au was launched in May 2007 as a collaborative and evolving online space to create greater awareness for Australian labels, designers, stores, style services and events to a wider local and global audience.

In a short time, thewhitebook has gained a loyal following and established a strong presence in the Australian marketplace by working with many leading and innovative brands such as Premonition, Mr. Rose, Donna Sgro, ClintonCharlie, Eduardo Calucag, Desodero Swimwear, Tuchuzy Burwood & Mint Shop to name a few.

events
Since inception, thewhitebook has hosted several events including thewhitebook Fashion Exhibition during Australian Fashion Week in 2008 (which was sponsored by Fosters and Hungerford Hill Wines), in-store “Corporate Affairs” events at Mr. Rose, a shopping day at Macquarie Bank and an exclusive photography event with renowned fashion photographer Hamish Ta-mé.

sponsorship & support
thewhitebook continues to support and sponsor many key industry initiatives such as Fashion Weekend, Fashion Palette, The High Tea Party, The Finders Keepers Market and In Style Women of Style Awards. thewhitebook is also an exclusive a partner of 2threads.com and The Australian Fashion Exchange which supports emerging designers.

Please contact us if you are interested in thewhitebook supporting your initiative.

press
thewhitebook has received wide press coverage since launching. Full details are on our press page.

”Try www.thewhitebook.com.au for slick information on local labels, what’s new, fashion events and fashion and beauty news”. Jacqueline Lunn, The Sun Herald

thewhitebook was chosen as one of the “A-list Best Ever Websites” by Cleo Magazine in 2008 in the Fashion Trends & News Category . “There are a bazillion websites out there. We’ve sifted through the lot to bring you only the very best… The sites are easy to navigate, well-designed and the absolute best in their category.” Nedahl Stelio, Editor Cleo