Welcome to our first newsletter. We have had an overwhelming response to the website and we thank you for your interest and curiosity!

So what is new on thewhitebook since we launched?


thewhitebook|new format

We have revamped our layout slightly and hope you like it.



fashion|labels

Loads of fabulous new listings....



Uber Sydney designer Alice McCall joins thewhitebook as she prepares to present her 'Welcome to the Dollhouse' collection at Rosemount Australian Fashion Week this Thursday, 3rd May.

Kym Ellery, stylist at Russh Magazine, launched her debut collection, Robocrobatics, last week. Ellery delivers an amazing combination of sweet and modern silhouettes in a mainly monochrome palette.






Melbourne based labels Alexi Freeman, Obus and Princess Tina are also new additions, each bringing their own unique style to thewhitebook.




Armour Clothing joins our list of menswear with their cool ts, polos & hoodies, all stamped with their unique metal name plate which is used to define all their garments.

fashion|stores





all of the above, Order & Progress and Without Pockets are some great stores you should know about. Read about Without Pockets on our word on the street page.



styling
A regular stylist feature has been launched for our styling listings to give you insight into what they provide. Read our first one about Halt in Surry Hills.



services
Some wonderful bespoke tailoring inclusions to our services page as well as more laundering and repairs listings. Email us with any secret services you know about and want to share.



pavement|word on the street
thewhitebook has had some amazing coverage since our launch, including posts on Lost At E Minor and Cool Hunting!



So it's been a busy first week! Please keep visiting us as we continue to list new labels, styling and services. Also, watch out for new pedestrian pictures coming soon.