thewhitebook|chapter 002|16 May 2007|
fashion week favourites


Dena Pezzano began with a desire to reinvent clothing that might otherwise be regarded as unremarkable, into something wearable and original. It constantly grows and evolves. Dena continues to demonstrate a chameleon-like talent for self-reinvention, from polished old school sportswear design to costume and casual couture.




Dhini Pararajasingham's expertise lies in tailoring and hand couture. Her background includes working with Australian bridal designer Mariana Hardwick, training with a tailoress and couturier from the Australian Opera and a stint in London at the reputable B O U D I CC A label. Dhini's signature sharp re-constructed tailoring gives her a unique and covetable edge.



Bright and playful designs, strong silhouettes, bold graphics and an inherent sense of fun lies at the heart of boutique streetwear label Limedrop's design philosophy. It's all about easy-to-wear, functional fashions for the ladies and lads with creative detailing and a deliciously mischievous edge. Limedrop offers all the essentials any foolhardy fashion lover could desire.



Liza Emanuele celebrates fashion with a distinctive and sexy trademark style. Pretty feminine details such as ruffles and pleating, in luxurious fabrics of silks and satins, make these beautifully crafted separates and dresses truly special. The palette of black, white and neutrals works perfectly into any wardrobe. Injections of spring colour into the range, such as hot pinks and greens, ensure the Liza Emanuele customer stands out in a crowd.



Maurie & Eve Platinum is one of the fastest growing Australian fashion labels to date. This season the designers have explored fabrics formerly unutilised, including crochet, denim and mirror gems, giving this collection a luxurious and tactile feel. Following on the key trends for the season, the rich colour palette includes metallics, electric yellows, and lavish purples.




The Premonition label started with the intention of giving men a product that reflected their need to feel different and to be noticed in a crowd. What distinguishes Premonition from other labels is the attention to detail and good fit. The Premonition fit is perfected through years of research into different male body types.



Daring, eclectic, passionate and playful; a sun kissed free spirited Georgia Hall is the creative force behind her revolutionary label State Of Georgia. Her unique style channels a feminine aesthetic with a charming, youthful edge through her designs. Colour is a constant; vivid fabrics and bright, bold patterns are a staple in her current collections.





Viktoria & Woods goes from strength to strength with their trademark chic basics in finely woven jersey knits. This season the label takes a high-stepped fashion focus on its already established signature, expanding into a luxury sport inspired range. Athletic-inspired wear is one of the key trends for the Spring/Summer season and Viktoria & Woods embodies sporty glamour.

fashion week favourites


silence is golden|the apartment


Despite being described by some as "Fashion Weak", this year provided a much needed injection of new talent into the annual frock fest.

Stand out collections included those from newcomers Dhini, Gail Sorronda, George Wu, Romance Was Born, silence is golden and State Of Georgia. Some of the more established stars such as Alice McCall, Bowie, Fleur Wood, Ginger & Smart and Zimmermann also shone brightly.



Alice McCall|Welcome to the Dollhouse



styling|feature



Read about Venustus in Paddington NSW, one of Australia's most creative, innovative and in demand beauty salons.



pedestrian|surry hills market

See pictures from our visit to Surry Hills Market at the beginning of May. For details about these eclectic once a month markets, check out word on the street.



tim o'connor|sale



Thursday 24th & Friday 25th May 2007
Sydney Park Business Centre
Suite 53, 20-28 Maddox Street
Alexandria NSW
9am to 5pm daily
Cash and major credit cards accepted.


Tim O'Connor


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