The year 2007 marked the release date of “to each her own”. Creatively inspired by Athena Lukeides and arriving with a raw expression of glamour and shape. The presentation consisted of a one print design that captured a mystical wilderness through an array of bold colours teamed with impeccable styling. Her story is a blend of drive, passion and creative experimentation that trigged the emergence of desodero. Its cultivation is a result of 12 years within the fashion industry with no real formal training to attest to.

Globetrotting endeavours have served as the culprit for that innate curiosity obtaining its release and exploding onto the fashion platform. The waters of the Mediterranean, picturesque sunsets, the movement of Rio De Janeiro coupled with the spirituality of its dance culture are all tools for the development of Athena’s desodero. These key natural fundamentals aid in the retention of the products authenticity and also capture the purity, essence and sexual sophistication of the feminine form.

Husband and business partner, Lucas oversees the overall operation of the business. In addition, he brings valuable skill sets such as graphic design, marketing and promotional strategy. The culmination of these two young business persons will propel desodero onto the global stage and effectively position itself as a leader within a growing niche market.

The highest quality fabrics in bold colours are used on all desodero products and a swim zip bag comes with every purchase.

"Farewell the Tranquil Mind", the new collection by desodero , attracts the spirit of those whose desire it is to encounter the ‘true’ contours of the feminine form. New colour blocks coupled with a higher fabric density triggers a wave of sensuality and brisk that befits the woman of today.

The inclusion of granite, white, hot pink, citrus green and the brightest purples of a more delicate lilac, the tranquil mind embarks on its journey of autonomy. Fine patchwork and signature prints guide the flow and style of this collection. Inspiration is infinite, not one source but an endless multitude may lay claim to its formation.

Driving the recent success of the brand is the ‘ring triangle bikini’ and the ‘loop bandeau bikini’, the best performers respectively. The asymmetrical one piece also continues to perform beyond expectations. Many strive for that point of difference – Farewell The Tranquil Mind does not aim for trend creation or provocative campaigning. Rather, the primary focus is the continued exploration of swimwear adaptation that doesn’t bid farewell to the tranquil mind but instead welcomes it through sexy sophistication and desirable elegance.

Farwell The Tranquil Mind – a collection to save it - an objective to grow it.

www.desodero.com