With the launch of her first collection as recently as 2007 at Rosemount Australia Fashion Week, Donna Sgro has taken great strides in creating her fashion design label from the ground up. Reflecting her independent and creative attitude, Donna has designed a label that reflects a spirit that is quirky, playful, colourful and light-hearted. Donna studied Fashion & Textiles at the University of Sydney, Technology, where she graduated with First Class Honours in 2007. Whilst studying she built a solid portfolio including having her work displayed in exhibition at the Powerhouse Museum and winning the Fresh Fruits Competition.



Grounding her fashion label in an aesthetic that is thouroughly modern, expressive and inquisitive, Donna designs garments that are tailored in a contemporary and sportive way. The garments are sleek and refined with surprising juxtapositions of colour and cut. Donna’s unique use of colour gives the garments their individual and energetic attitude, defining the spirit of each collection. The garments then become cherished and special items that have a longevity while still being creatively unique. Donna has already been building an international profile, with press in the USA, UK and Singapore. The label continues to grow steadily with significant international opportunities.


Products are directional and ultra-modern with striking expressions of design refinement. The aesthetic derives from modernism and includes the use of abstraction of visual elements, strong colour, bold and graphic lines, geometric shapes and minimalist silhouettes. There is a unique approach to colour that is central to the concept of the brand, and gives the brand it’s individual and energetic attitude. Colour and colour relationships enhance the visual and emotional response to the products and express their individuality.