Logic & Emotions

Beautiful design stirs our emotions. We respond to our senses. Delighting in form, colour, detail and texture.

Every fashion designer strives to trigger that instant emotional connection, yet through the process of creating a collection involves as much logic as emotion.

It may begin with a burst of inspiration, but then comes the complex process that demands craftsmanship, technical skills, and business sense.

Logic & Emotions is about finding the ideal balance. It is also a journey of self discovery. It is knowing and loving.

Yiren Wu designs for the woman who epitomizes modern chic - she is sensuous and elegant, she adores fine fabrics and workmanship, she blends style and practicality.

Logic and Emotions launched in 2007, and is rapidly gaining recognition. Born in Xuzhou on China’s east coast, Yiren Wu was 13 when he joined his mother in Australia.

In 2003, he graduated from the Royal Melbourne Institute of Technology University with a bachelor’s degree in fashion design.

His versatile collections, with their emphasis on flattering shapes, intricate details and striking use of solids and prints, reflect his creative spirit – with a strong dash of logic.

yiren@logicandemotions.com.au
logicandemotions.com.au